Essentials of Social Media Marketing Textbook Review

    Essentials for Social Media Marketing has been a really beneficial resource for this course and easy to navigate. I know now that I did not utilize the textbook to its full extent in the first half of the semester because I didn’t really have the time to sit down and explore the different elements in each chapter. However, in the second half of this semester, I really took advantage of the PowerPoints and chapter quizzes to familiarize myself with the material and study for the final exam.

    I feel like the content in each chapter was very easy to understand and the layout of each section made sense to me. I had an online textbook in my history course over the summer and that was a nightmare for me – it was all text with very minimal headings or chapter organization. This online textbook was so easy to work with and made the information easier to comprehend. I definitely liked the set-up much better than any other experience with an online textbook material.

    The simulation experience that came with the textbook was also really cool. It gave me a bit of insight into using what we learned in each chapter and how that would be applied in a real-world situation. I felt like I could really use my creativity in that section of the class, as well as on my personal blog posts.

    Overall, I think the textbook was really great and helped me to succeed in the class!

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