Chapter 13 Reflection

    This week in “Essentials of Social Media Marketing”, I read about social media marketing campaigns. I think this is really interesting and is probably the chapter that ties the most to my Arts Administration minor. In Arts Admin, even this semester in Grant Writing, we always talk about the many campaigns and processes run in order to keep a non-profit successful and to promote their work. Next fall, I will be taking Arts Marketing & Audience Development, which will tie even more into the idea of creating, planning, and overseeing a marketing campaign. I believe that is actually the final project for that course. It is cool to have some prior experience learning about a more specific kind of marketing campaign through this class – a social media marketing campaign.

    Now, I know that currently I do not use many social media sites for my own personal use. However, I feel like taking this course is preparing me for using social media when it comes to Arts Administration and possibly working for a non-profit in the future. Marketing has always been my favorite part of the minor, so Chapter 13 really is right up my alley. Reading through the chapter, something that really stood out to me was the simple set of steps for launching a social media campaign. Before you launch, the list included: establish goals, choose a campaign idea/theme/type, identify the target audience, determine a campaign budget and resources, outline the campaign parameters, choose incentives, determine where the campaign will live, select social networks, choose a timeline, develop Campaign Assets and a Content Calendar and, set up listening streams. During the launch, the list included: promote the campaign, monitor, engage and, adjust. After the campaign launch has ended, the list included: announce the winner/share the results, follow-up with all entrants and, report/analyze. These steps are all really similar to what I have learned so far about campaigns in Arts Administration and put it into a really easy to understand format. 🎭