Chapter 12 Reflection

    Chapter 12 in “Essentials for Social Media Marketing” discusses blogs, vlogs, and podcasts. I found it interesting to read through this chapter and find out more information on how a blog can be used for marketing and targeting audiences. My blog for class (this blog) is more of a personal blog – I write about what I am feeling each week, rather than tailoring my content to a specific audience in order to gain more interactions. However, now that I have gotten used to blogging for personal use, I think it would be an easier transition into blogging with a centralized goal or purpose.

    Some of the ways that Chapter 12 suggested for optimizing a blog post was by creating an outline and a catchy title. It also suggests having an intro, a body, and a conclusion. Much of the suggestions for optimizing blog posts reminded me of what I learned in writing seminars on how to write the best essay. I have gotten much more experience with essay writing, especially with scholarship applications. I don’t think I even realized that these blog posts are similar to short essays because they just flow so naturally as I write them. However, when using a blog for marketing purposes, I fully understand wanting to approach the content from a stricter view, rather then just “letting it flow”.

    Another part of the chapter that interested me was the section on podcasts. We have a podcast assignment coming up toward the end of the semester, so I thought it was great that I was able to get some preliminary information on that from the textbook.

Comments

Post a Comment

Popular posts from this blog

Nuggets of Happiness

Image
     In the midst of stress from classes, stage management, and other responsibilities, I have found a few nuggets of happiness this past week that I brought some sunshine back into my day.      My family and I are very close, as I mentioned in my blog post on homesickness. This weekend, they were all spending time together at my house and Face Timed me when I was out of rehearsal. Being included in family time even when I am so far away has really helped to lift my spirits. I also know that I always have my family to lean on in difficult times, no matter how far apart we are.      Another nugget of happiness I received this week was a care package from my parents and a card from my Nanna. They all know how stressful the last few weeks have been and will continue to be until mid-October, so they surprised me with a big, decorated gift box filled with lots of snacks and goodies. My mom said she wanted the theme of my first care package to be “...
Read more

Missing Home

Image
     I haven’t really though much this semester about being away from home. I was experiencing homesickness much earlier in the semester but putting all of my energy into Beauty and the Beast made it easy to forget that I was missing my family. I don’t think I have even had a free moment to think about the fact that I have been gone for almost twelve weeks.      I told my mom a few weeks ago that this semester had been so much easier because I wasn’t as homesick as last year. Unfortunately, this week, it hit me like a wall. I miss being home in my kitchen, which always smells like cinnamon sticks and apples, or cuddling up on the couch with my family to watch Marvel movies or the Mandolorian. I really miss my dog. My mom actually surprised me in my Halloween care package with a pillow that had Gracie’s picture on it. It now sits on my bed every day. I miss getting to cuddle with her on the couch in the mornings and driving up to our favorite walking trail a...
Read more

Chapter 13 Reflection

     This week in “Essentials of Social Media Marketing”, I read about social media marketing campaigns. I think this is really interesting and is probably the chapter that ties the most to my Arts Administration minor. In Arts Admin, even this semester in Grant Writing, we always talk about the many campaigns and processes run in order to keep a non-profit successful and to promote their work. Next fall, I will be taking Arts Marketing & Audience Development, which will tie even more into the idea of creating, planning, and overseeing a marketing campaign. I believe that is actually the final project for that course. It is cool to have some prior experience learning about a more specific kind of marketing campaign through this class – a social media marketing campaign.      Now, I know that currently I do not use many social media sites for my own personal use. However, I feel like taking this course is preparing me for using social media when it comes...
Read more