Chapter 7 Reflection

    When I saw that Snapchat was the subject of Chapter 7 in Essentials for Social Media, I was very surprised. I really only use Snapchat now to stay in touch with friends in a group chat. When I first started using Snapchat, it was only a picture-sending site. There was no chat feature, there was nothing other than sending pictures that would disappear after a few seconds. I got Snapchat because all of my friends in middle school were begging me to and told me how much fun it was to play around with filters and post on your “story”. That was my first introduction to Snapchat.

    However, I never would have expected to be reading a chapter on how to market through Snapchat. With pictures that disappear after a few seconds, how would you get anything across to an audience? But now that I think about it, the ads added in between Snapchat stories are a great way to advertise. Also, celebrities and other groups have Snap stories that you can join to see what they are doing. It is a form of advertising unlike many others in the realm of social media – but it is unique, and I think that makes is valuable.

    The only reason I got Snapchat was for the filters to play around with at age 13. It has become almost obsolete in my life, but it is a good think to know for the future when the marketing style would fit. I never expected to be looking at Snapchat from a professional, academic standpoint - but here we are!

Comments

Post a Comment

Popular posts from this blog

Essentials of Social Media Marketing Textbook Review

     Essentials for Social Media Marketing has been a really beneficial resource for this course and easy to navigate. I know now that I did not utilize the textbook to its full extent in the first half of the semester because I didn’t really have the time to sit down and explore the different elements in each chapter. However, in the second half of this semester, I really took advantage of the PowerPoints and chapter quizzes to familiarize myself with the material and study for the final exam.      I feel like the content in each chapter was very easy to understand and the layout of each section made sense to me. I had an online textbook in my history course over the summer and that was a nightmare for me – it was all text with very minimal headings or chapter organization. This online textbook was so easy to work with and made the information easier to comprehend. I definitely liked the set-up much better than any other experience with an online textbook material.      The simulation
Read more

Chapter 13 Reflection

     This week in “Essentials of Social Media Marketing”, I read about social media marketing campaigns. I think this is really interesting and is probably the chapter that ties the most to my Arts Administration minor. In Arts Admin, even this semester in Grant Writing, we always talk about the many campaigns and processes run in order to keep a non-profit successful and to promote their work. Next fall, I will be taking Arts Marketing & Audience Development, which will tie even more into the idea of creating, planning, and overseeing a marketing campaign. I believe that is actually the final project for that course. It is cool to have some prior experience learning about a more specific kind of marketing campaign through this class – a social media marketing campaign.      Now, I know that currently I do not use many social media sites for my own personal use. However, I feel like taking this course is preparing me for using social media when it comes to Arts Administration and p
Read more

Social Media Podcast

Image
     I made my first ever podcast this weekend! Our podcast assignment was intended to discuss social media issues and topics. I knew right away after looking at the rubric who I wanted to join me in this podcast. Ruthie Osowski is our Social Media Coordinator for ONU Theatre Arts and, she manages all of our social media accounts on Instagram, Facebook, and TikTok. She was also that main person in charge of our social media content during the run of Beauty and the Beast.    We discussed some really interesting topics, including how she got her position with ONU Theatre Arts, what some challenges are as it pertains to social media managing, what her process was like for planning the content in regard to Beauty and the Beast, some of the issues she had to deal with on different social media platforms with B&B content and, her personal take on the differences between running a personal social media account versus a professional social media account.      Ruthie is a year above me but,
Read more